![]() As human-resources chief (a position she will hold concurrently), she is well situated to overhaul recruitment and training. O’Brien’s immediate challenge is to make the stores more shopper-friendly, even if that means moving away from the tony gathering places her predecessor favored and creating more clearly defined spaces for browsing, quick purchases and service. Weeks later, Chief Executive Tim Cook announced that retail chief Angela Ahrendts was leaving and would be succeeded by veteran Apple executive Deirdre O’Brien. Although weakening demand for Apple’s most important product largely reflects a maturing smartphone market, the problems at the stores weren’t helping. stunned Wall Street, warning that revenue for the holiday quarter would come in well below forecasts, mostly owing to slowing sales of the iPhone. That’s a significant drawback because people are hanging on to their phones longer these days and need them repaired. The Genius Bar, once renowned for its tech support, has been largely replaced with staffers who roam the stores and are harder to track down. Meanwhile, they say, the quality of staff has slipped during an 18-year expansion in which Apple has opened more than 500 locations and hired 70,000 people. They say the stores have become mostly an exercise in branding and no longer do a good job serving mission shoppers such as Smith. In interviews, current and former Apple employees blame a combination of factors. Only a few years ago, the raves easily outpaced the pans. Then you'll be all set to take your hardware in, no app required.Smith’s sentiment is shared by legions of Apple customers who vent on social media, on customer forums and in conversations with reporters. Once you have chosen the Genius Bar, you can work through the time and date of your appointment and Apple ID signup. Listed at the bottom, I guess you can make a Genius Bar appointment if you really want to. If your issue isn't listed you get to fill it in.ĭepending what you choose, you might see Genius Bar at the top as one of your "main" options, or it might be listed at the bottom under the other options: If they look helpful, go that route, but otherwise just pick something and you'll get the next steps. Whatever you pick, you'll get a common list of topics that might assist you. Next up will be "What's happening with…" which will give you some options to choose from to narrow down your issue. What are you having trouble with? Let's get started! If you don't see your own items, you can choose from a list of Apple hardware on the page, then move on to the next step: If you're already signed in you will see your registered hardware, and you can choose from that list. ![]() When you get the details page for the store, you can click on Genius Bar to get your options. ![]() When you get there, feed it your zip code to get the list of stores in your area. Here's how:įirst, load up Apple's Retail site, /retail. At least you can still set up that appointment on the website. While it's a snap to schedule that appointment in the Apple Store App, if the issue is your iPhone itself, you may not have that option. ![]() Even with all the troubleshooting guides and advice offered right here on TMO, sometimes there's nothing for your issue but a Genius Bar appointment.
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